Learning Center Long Tail

Keyword Research

November 1st, 2004

If you target the wrong keywords all your efforts in search engine optimization will be in vain. The right keywords are not only the ones relevant to your business but are also popular with searchers.

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Optimizing Dynamic Sites

November 1st, 2004

by Stephan Spencer

Search engines tend to have problems fully indexing dynamic websites (in other words, sites that are hooked up to a database of content). The kinds of sites that search engines have the biggest trouble with are ones that have overly complex URL structures, including…

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Optimizing Your HTML

November 1st, 2004

by Stephan Spencer

SEO can be broken into two distinct areas - “on-page” factors and “off-page” factors. On-page factors include anything that you can affect on the page itself, such as the title tag, body copy, H1 heading tags, image ‘alt’ attributes etc. Off-page factors encompass things that influence rankings but are not on the page itself …

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Choosing an SEO Vendor

November 1st, 2004

by Stephan Spencer

SEO vendors shouldn’t be judged on “gut feel”. Effectively separating the wheat from the chaff requires that objective rather than subjective criteria be used.

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